It began with a need to change things...

I’ve spent over 30 years creating public storytelling - ideas that live out in the world, not just on screens. Much of my work has focused on visibility - who gets seen, who gets heard, and how stories shape cultural perception, particularly around women.

Across my work, I’ve focused on lifting women up - and advancing the issues shaping their lives.

Initiatives with The Female Quotient spotlighting the challenges women face in digital spaces
A Cannes campaign examining women’s underrepresentation on the global advertising stage
A Pure Leaf storytelling platform exploring why women say “yes” when they often mean “no”
Work with Hasbro on the launch of Ms. Monopoly, highlighting young women inventors
The “Eyepowerment” campaign with Allergan - reframing a clinical narrative about women and dry eye into a message of strength, grounded in the idea that “before we had our voices, we had our eyes.”

I also spent six years running the Field Museum account at DDB as Creative Lead, helping extend museum storytelling into public space. The work carried the museum into daily life - interactive storefront installations, city buses transformed into mammoths and whales, a bus stop reimagined as a Maharaja’s throne, even a subway entrance disguised as a giant Trojan horse. For the Extreme Mammals exhibition, we flew animal-shaped crates across the Chicago sky - turning an ordinary day into something closer to a sighting. All of it designed to bring learning and wonder into everyday environments.

Most recently, I created a campaign 100under100 honoring 100 women in 100 days - intentionally bringing contemporary changemakers into public view.

But this museum didn’t begin this year. I’ve been building toward it for over a decade - researching, crowdsourcing, and exploring how women’s history could live beyond institutional walls.

The Women’s Freedom Museum is the culmination of that work - a public storytelling platform designed to make women’s history impossible to overlook. Built not inside museum walls, but throughout the streets - where history lives in plain sight.